The Soniqs are excited to announce a new partnership with PIVOT Agency (, a full-service sports marketing firm with extensive experience in developing partnerships and brand strategy within esports and gaming. PIVOT will be critical in sparking a new, innovative phase in the Soniqs’ brand mission.

“Working with PIVOT will allow us to reach new growth with the Soniqs,” said Darren Moore, Soniqs’ General Manager. “I’m excited to work closely with PIVOT’s esports and gaming team to bring successful partnerships to our organization and achieve our vision within the esports space.”

PIVOT has worked with notable partners within esports gaming including NRG, the Chicago Huntsmen, SoaR Gaming, F2K, FACEIT, and the San Francisco Shock, as well as extensive experience and expertise representing traditional professional teams and properties. The Soniqs are honored to join this prestigious group.

The agency will act as a liaison between the Soniqs and all future sponsors, collaborating on creative storytelling opportunities to align partner goals with the growing Soniqs brand. PIVOT’s esports and gaming team will provide essential guidance for the Soniqs when it comes to brand strategy, messaging and expansion of the organization.

“We are very excited to have the opportunity to work with the Soniqs,” said John Younger, PIVOT’s Vice President, Esports & Gaming.  “From my experience working with some of the world’s largest esports organizations, the Soniqs have the vision and leadership to become one of the most respected names in the industry.  We are honored to play a small role in bringing their vision to market.”

The Soniqs are fresh off a victory in a global PUBG championship, and recently brought Australia’s greatest VALORANT team to North America. With ambitious plans for expansion in the works for late 2021, the organization is eager for all the future has in store. PIVOT will now play a key role in realizing that future.

For more information about the Soniqs or the organization’s partnership with PIVOT, contact the organization at

About the Soniqs:

The Soniqs were founded in 2018 as a professional esports organization headquartered in central Pennsylvania. The organization has founded championship-winning teams in Rainbow 6 Siege, PUBG, Rocket League and VALORANT. Already having won multiple championships, the Soniqs look to continue to grow as the most renowned East Coast esports organization.

About PIVOT Agency:

PIVOT Agency was founded in 2013 as a full service sports marketing agency, built at the nexus of brands and culture, and forming alliances between consumer brands, athletes, sports, the arts, causes, business and media. Today it has grown into four (4) unique and successful divisions, encompassing Brand Consulting, Property Representation, Client Travel and Tennis Hospitality. By applying unparalleled expertise and data at precisely the right time and place, its team of industry leading executives have helped build PIVOT into a growing influence in the sports and entertainment business.

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